PRIVACY
Privacy Policy
Last updated: 9 July 2026
1. Introduction
SynthMotion Pte. Ltd. ("SynthMotion", "we", "us" or "our") is committed to protecting your personal data in accordance with the Personal Data Protection Act 2012 ("PDPA") of Singapore. This Privacy Policy explains how we collect, use, disclose, store and protect personal data when you visit synthmotion.life, contact us, enrol in programmes or engage our computer vision, robotics AI and motion intelligence services.
By using our website or services, you acknowledge that you have read and understood this Privacy Policy. Where consent is required under the PDPA, we will obtain your consent before collecting, using or disclosing your personal data, except where permitted or required by law.
For privacy-related enquiries, contact our Data Protection Officer at [email protected] or write to us at 10 Pasir Panjang Road, #14-02, Mapletree Business City, Singapore 117438.
2. Data controller
The data controller responsible for your personal data is SynthMotion Pte. Ltd., UEN 202529681K, registered in Singapore. We determine the purposes and means of processing personal data collected through our website, contact forms, programme enrolments and professional service engagements.
3. Personal data we collect
We may collect the following categories of personal data depending on your interaction with us:
- Identity and contact data: full name, job title, company name, email address, telephone number and postal address.
- Enquiry and communication data: messages submitted through contact forms, email correspondence, meeting notes and briefing materials you provide.
- Programme and service data: enrolment details, attendance records, assessment results, project specifications and technical requirements for computer vision and robotics integrations.
- Technical and usage data: IP address, browser type, device information, pages visited, referral URLs and cookie identifiers as described in our Cookie Policy.
- Payment and billing data: invoicing details and transaction references processed through our accounting systems. We do not store full credit card numbers on our servers.
- Vision and sensor data: where you engage our services, we may process image, video or sensor data from your environments strictly for the purposes agreed in service agreements, subject to separate data processing terms.
We collect personal data directly from you, from your organisation when you are nominated as a contact, from publicly available business directories, and automatically through cookies and similar technologies when you browse our website.
4. Purposes of collection, use and disclosure
We collect, use and disclose personal data for the following purposes:
- Responding to enquiries, motion briefing requests, vision enquiries and pilot programme applications.
- Delivering programmes (SMX-101 through SMX-601), professional services and company success reviews.
- Engineering, training, evaluating and deploying computer vision, robotics AI and motion intelligence systems as contracted.
- Managing accounts, invoicing, payment collection and financial record-keeping.
- Complying with legal obligations, regulatory requirements and responsible AI governance frameworks.
- Improving our website, services and customer experience through analytics where you have consented.
- Sending service-related communications, programme updates and — with consent — marketing about motion AI capabilities.
- Protecting our rights, preventing fraud and ensuring the security of our systems and facilities.
We will not use your personal data for purposes incompatible with those described above without notifying you and, where required, obtaining fresh consent.
5. Legal basis and consent
Under the PDPA, we rely on consent, contractual necessity, legitimate interests and legal obligation as appropriate bases for processing. Contact form submissions require explicit PDPA consent via checkbox — this consent is not pre-checked. You may withdraw consent at any time by contacting [email protected], though withdrawal may affect our ability to provide certain services.
6. Disclosure to third parties
We may disclose personal data to:
- Service providers who assist with hosting, email delivery, analytics, payment processing and IT infrastructure — bound by confidentiality and data protection obligations.
- Professional advisers including lawyers, accountants and auditors where necessary.
- Government authorities, regulators or law enforcement when required by Singapore law or court order.
- Business partners involved in joint service delivery, with your knowledge and consent where required.
We do not sell personal data. International transfers, if any, are conducted with appropriate safeguards consistent with PDPA requirements.
7. Data retention
We retain personal data only as long as necessary for the purposes collected, including satisfying legal, accounting and reporting requirements. Enquiry records are typically retained for three years. Programme and service records are retained for seven years or as required by contract. Cookie preferences are stored for six months. When data is no longer needed, we securely delete or anonymise it.
8. Data security
We implement administrative, technical and physical safeguards appropriate to the sensitivity of personal data, including access controls, encryption in transit, secure hosting on Singapore and Asia-Pacific infrastructure, staff training and incident response procedures. No method of transmission over the internet is completely secure; we encourage you to use strong passwords and protect your account credentials.
9. Your rights under the PDPA
Subject to exceptions under the PDPA, you have the right to:
- Access personal data we hold about you and obtain information about how it has been used or disclosed.
- Request correction of inaccurate or incomplete personal data.
- Withdraw consent for processing that relies on consent.
- Request that we cease processing or delete personal data where permitted by law.
Submit access or correction requests to [email protected]. We respond within thirty days unless an extension is permitted. A reasonable fee may apply for access requests as allowed under the PDPA.
10. Children's data
Our services are directed at business and professional audiences. We do not knowingly collect personal data from individuals under eighteen without parental or guardian consent. Contact us if you believe we have inadvertently collected such data.
11. Third-party links
Our website may contain links to third-party sites. We are not responsible for their privacy practices. Review their policies before providing personal data.
12. Updates to this policy
We may update this Privacy Policy to reflect legal, technical or business changes. Material updates will be posted on this page with a revised "Last updated" date. Continued use after updates constitutes acceptance where permitted by law.
13. Contact
SynthMotion Pte. Ltd.
10 Pasir Panjang Road, #14-02, Mapletree Business City, Singapore 117438
Email: [email protected]
Phone: +65 6249 3765